Markus Lupfer won the Best Designer of the Year award in 2008 at the Prix de la Mode Awards in Spain. The talent of Lupfer has created the opportunity for collaborations with international brands such as Ruffo, Cacharel, Mulberry and Arman Basi of which he was art director. In 2010, Markus has reintroduced its collection at the fashion week in London and was immediately a success overall. Known for fun and engaging knitwears, his innovative use of the surreal and prints, embroidery and graphics applications, has meant that a large group of celebrities follow him constantly. The signature is represented by Markus Lupfer embroidered sweater with stones that is repeated in different seasons in different prints and graphics.