Our brand first launched in February 2005 in high-end retailers including Intermix, Ron Herman, Bergdorf Goodman and Harvey Nichols. Paige's designs became an instant obsession of consumers, celebrities, and prominent fashion editors. Quickly, we unveiled our men's, petites and maternity ranges - all created with the same commitment to the craft.
Working hand in hand with friend and Paige brand founder Paige Adams-Geller, Huntington-Whiteley crafted a series of looks made for women in search of ease. “I think for me, it was all about building and making this versatile, easy, on-the-go, everyday collection, where the pieces could be mixed in and worn in different ways,” said Huntington-Whiteley. “Everything feels like it should be something that’s a part of a basic wardrobe, but with a little twist.
- ROSIE HUNTINGTON-WHITELEY