From the beginning, our founder & creative director Paige Adams-Geller embraced every moment, aiming to inspire and empower as her story evolved. Her journey began in Los Angeles, where her entrepreneurial spirit took her from working as one of the top fit models in the industry to launching her namesake collection in 2004. Today, she sits at the helm of PAIGE as the only female founder in the denim industry, continuing to challenge convention and infuse her colorful spirit and chic sensibility to every collection she designs.


Our brand first launched in February 2005 in high-end retailers including Intermix, Ron Herman, Bergdorf Goodman and Harvey Nichols. Paige's designs became an instant obsession of consumers, celebrities, and prominent fashion editors. Quickly, we unveiled our men's, petites and maternity ranges - all created with the same commitment to the craft.

Working hand in hand with friend and Paige brand founder Paige Adams-Geller, Huntington-Whiteley crafted a series of looks made for women in search of ease. “I think for me, it was all about building and making this versatile, easy, on-the-go, everyday collection, where the pieces could be mixed in and worn in different ways,” said Huntington-Whiteley. “Everything feels like it should be something that’s a part of a basic wardrobe, but with a little twist.