RTA [ROAD TO AWE] WAS LAUNCHED WITH THE PURPOSE OF A CREATING A MOVEMENT. A MOVEMENT OF LIKE-MINDED INDIVIDUALS WHO SHARE A BELIEF THAT CLOTHING SHOULD BE USED AS A FORM OF EXPRESSION. RTA WAS BORN UNDER THE PRETENSE THAT CLOTHING SHOULD BE EFFORTLESS AND CHIC. THE RTA GIRL IS CONFIDENT AND THE CLOTHING SHE WEARS SIMPLY ENHANCES HER THOUGHTS. RTA IS A STATE OF MIND AND WHILE THE CLOTHING EVOLVES, HER IDEAS ARE NEVER DETERRED.
Founded and designed by David Rimokh, Eli and Evelyn, three LA fashion insiders with multiple years of experience defying their youth, RtA is a journey of personal expression via clothing that looks great and feels even better.