VERONICA BEARD designers are sisters-in-law who are married to the Beard brothers. They left their respective career paths in finance and fashion to raise our kids, but we found ourselves constantly talking about a void in the market for cool, classic and chic clothing that you could live in. The concept of the uniform was born and the Dickey Jacket was the first must have piece. They believe the greatest advantage is the fact that they know their customer so well. She is the focus of every conversation at Veronica Beard.